Uber’s not having a great year. A plague of scandals has been dogging the corporation and it’s still yet to return a profit for shareholders. Indeed, the concerns over customer safety are such that some cities, including London and Barcelona, have made efforts to rid themselves of the hordes of Prius cars entirely.
When the company published its first ever safety report it was revealed that there had been no less than 3,045 sexual assaults by drivers on users as well as nine murders. Who would have thought that the famous ‘don’t be evil’ motto of the founding big tech company – Google – would prove to be so ironic for its many successors?
Uber has already drawn criticism for its Jim Crow-style bathroom segregation at company headquarters between ‘drivers’ and ‘employees’, the former being equipped with such luxuries as toilet paper and running water, which were deemed by the corporation to be too good for its drivers.
One such driver received an instant sacking this year when he dared to partake in a non-violent protest against the company that employed him.
Yet it is commendable that Uber is making efforts to distinguish itself from other tech companies by becoming more transparent. It’s just a shame that in doing so they have exposed their own horrendous conduct.
Uber recently launched a legal bid to challenge the Transport for London’s decision to strip it of its right to operate in the City, citing a ‘pattern of failures’ in the issue of user safety.
Though in reality Uber’s competitors are now so well established that were the company to be outright banned it would surely be quickly replaced by another operating on the same model. After all, who’s stupid enough to pay £10 more for a murder free journey with a black cab? Though in the mean-time Uber continues to its attempt to turn the metaphorical Prius around and restore its fractured reputation.